Baskin Robins Research Paper Example | Topics and Well Written Essays - 250 words

Baskin Robins - Research Paper Example Organizations within that industry can then access the information for a certain fee. Basin-Robins require syndicated data concerning organizations within its industry, especially those that serve the same or similar market. The information must be based on organizations that have changed their logo in the past. The effects the change had on customers’ purchasing patterns and overall sales and profitability can guide Basin-Robins on deciding whether changing the logo is a worthwhile venture or not. The secondary and syndicated data would serve to give insights on the viability of changing the logo for Baskin-Robins. Qualitative research provides information on changes that have been effected in organizations in a certain industry. The information obtained through qualitative research on competitors would inform Baskin-Robins on the expected reactions from customers upon changing its brand. Moreover, the impact of the reactions on profit margins and sales volume can be estimated using the qualitative research (Kolb, 2008). There are customers who have established an identity with the existing brand. These customers may be reluctant to accept the new brand. Changing the brand without considering its impact on such customers may be detrimental to the organization’s performance. On the other hand, the research can insightfully establish the need for brand change. The brand change may bring in more customers and persuade existing ones from seeking competitors’ products by taking care of their changed tastes and